Sony Boosts its Supply Chain Strategy
Filed in archive News on November 6, 2010

© Piotr PawłowskiSony has once again demonstrated that it aims to use an improved supply chain strategy in order to provide consumer electronics more efficiently. The senior management of Sony had made plans to aggressively reach a target of a seventy percent increase in production in the next fiscal year ending in March 2011.
Nevertheless, Sony is facing two main problems with its supply chain management. One challenge is the fact that it has outsourced much of its manufacturing far from Japanese shores. With an ambitious aim of a 70% increase in production, Sony has a hard time being able to implement this with much of its business model being outsourced. In addition, Sony has faced challenges in making expected sales of its 3D televisions as consumers had cut back on their spending in recent months.

© Piotr Pawłowski
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