"Unlocking RFID's Real Value," a one-day executive conference that will take place on Wednesday, June 20 at The University of Texas at Dallas School of Management, will bring together industry and research thought leaders on the wide-ranging impact of Radio Frequency Identification, or RFID, technology.

Underwritten and co-sponsored by industry pacesetters like business software company SAP and Texas Instruments, the event was organized by the School of Management's Center for Intelligent Supply Chain Networks (C4iSN) and the university's Erik Jonsson School of Engineering and Computer Science.

"Conference participants will discuss the state of RFID technology today and what its impact and implications for supply chain networks will be in the future," said Dr. Divakar Rajamani, C4iSN's managing director.

Speakers will address such issues as key barriers to adoption of RFID, minimizing risks and opportunities in the value chain.

"RFID is changing the world around us," Rajamani explained. "This event will give us a chance to get a glimpse of where the technology will be leading us."

Speakers from the industry, representing such companies as Wal-Mart, Southwest Airlines, SAP, Procter & Gamble, ChainLink Research, CHEP, Florida Crystals and the U.S. Department of Defense, will be on hand for the conference.

In addition, RFID technology and applications researchers representing the Auto ID Lab at the Massachusetts Institute of Technology, the RF Innovation and Technology Center at University of Texas at Arlington, the University of North Texas and UT Dallas will discuss RFID research initiatives.

The event is underwritten by SAP and is co-sponsored by Texas Instruments, the University of Texas at Arlington, ChainLink Research and the Metroplex Technology Business Council.

Hours of the conference are 8:15 a.m. to 5:30 p.m., and the cost is $295. Event details and registration are available at som.utdallas.edu/c4isn/index.htm.