Kinaxis announced recently that Toshiba Matsushita Display Technology (TMD) will deploy its RapidResponse solution across its global supply chain to improve performance of the operations.

TMD, a joint venture between Toshiba Corp. and Matshushita Electric Industrial Co., is a leader in the rapidly evolving global LCD display market. As the market demands increasingly smaller, lighter, and more consumer-oriented products, TMD must continually develop the next generation of LCD technologies.

According to Manufacturing Business Technology, the new solution allows TMD to:

- Quickly understand the specific impact to individual business divisions when faced with a change in product, demand, or supply.

- Control and understand the logic behind change analysis and output, instead of relying on the machine-thinking of a planning optimization process.

- Incorporate human input and collaboration to make necessary tradeoffs and ensure actions best align with key objectives and priorities.

- Judge multiple action alternatives according to various divisional and corporate goals.

It has been mentioned that another advantage provided by RapidResponse is enabling multi-enterprise visibility and people-centered collaboration using real-time analysis tools.