Supply chain market analysis: The Google way (1)

Filed in archive Point of view on May 22, 2006

I have already posted a short article about Google Trends, a recent service of Google.com. I have to confess that I've become addicted to it. At least 5 times per week, I go to the website and look at the frequency of the keyword searches in different subjects: George Bush, nuclear, Jennifer Lopez and of course supply chain and RFID...

Using the words RFID and Supply Chain, I realized that top 8 highest number of searches for these key words belong to Asian countries (5 cities in India, and then Hong Kong, Singapore and Thailand). Dublin and Atlanta are respectively in the 9th and 10th place.

Wow! Does this have any implication? For sure. Does it mean that people in India are natural RFID lovers? No. So what?

It's not because of the population coz China is also a big country and United States is comparable with countries such as Singapore or Thailand!

I want you to comment on this and tell me what do you think about the reason.