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Supply chain excellence as a means to get brand recognition

Filed in archive Best practice on May 28, 2008

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Companies can get recognition in many ways: By spending a lot of bucks on advertising, by doing CSR-related activities or simply by offering good products.

Increasingly, supply chain is also becoming a vehicle for getting attention. I discovered a new blog, Chain Reaction which is written by Kevin O'Marah of AMR. In a new post in his blog he talks about this issue and also lists the results of AMR ranking related to excellent supply chains. I recommend you to take a look, I think it's interesting...


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Tags: supply  chain  management  scm  logo  brand  recognition  amr  research  ranking    2007  supply+chain 

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