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Market Overview
by ehsan on October 20, 2005

According to the study, Europe and North America differ in their focus for RFID implementations. North America continues to view the technology as key for the retail and defense sectors, driven by mandates made by Wal-Mart and the Department of Defense. Europe, however, is recognizing the wider applications for the technology in logistics, aviation, healthcare, and pharmaceuticals.
The study, undertaken by LogicaCMG's RFID center of excellence, shows that adoption in Europe has been boosted since the regulations were changed in 2004 to allow tags in the Ultra-High Frequency (UHF) range to operate with similar performance as in North America. The new regulations, and EPC Gen2 standard, have led to more than two-thirds of hardware vendors saying they now create RFID technology that works in both regions.
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