Procter & Gamble Co. has selected Optiant, the provider of inventory planning and optimization solutions, to deliver its multi-echelon optimization and inventory placement supply chain strategy.

"With increasing pressure from retailers to manage product availability on time to meet growing consumer demand, P&G needs a flexible, well-designed inventory planning and optimization solution that can cut supply chain costs and provide exceptional insight into meeting actual demand," said Jonathan Colehower, CEO of Optiant. "Optiant is thrilled to be working with P&G and with the opportunity to deepen our relationship with the world's leading consumer products manufacturer."

If not the only one, Optiant inventory planning and optimization solution is one of the few ones which offers advanced multi-echelon capabilities, Optiant's robust PowerChain Suite is targeted to help P&G streamline inventory targets across its diverse product lines.

"P&G works with thousands of retailers all around the globe, manufacturing and shipping millions of cases of product on any given day from hundreds of different production locations. The multi-echelon approach gives us end-to-end visibility into our supply network to ensure we make informed inventory recommendations and deliver products both efficiently and with quality," said Aron Olegnowicz, P&G's Director of Global Supply Network Solutions.

Optiant's PowerChain Suite, a Powered by SAP NetWeaver™ certified solution, drives critical optimization strategies by pinpointing correct inventory configurations that can adapt to fluctuating demand quickly and easily.

"The advancements in Optiant's PowerChain Suite for Consumer Products provide a powerful solution for industry-leading consumer good companies," said Jonathan Colehower. "Optiant's proven success in this market demonstrates our dedication to building efficient and agile supply chains with the world's most successful supply chains."