Gerald A. Seidell has been named director, supply chain strategy at USC Consulting Group, LLC (USCCG). He will be responsible for developing and delivering a variety of supply chain solutions to the operations management consulting firm's clients.

Mr. Seidell, 51, was most recently president of APCX Solutions, a supply chain and logistics consulting firm for the consumer products industry. Earlier he was vice president for production planning, inventory control, and distribution at Del Monte Foods in Pittsburgh, where he also served as director of operations planning for the company's pet products. For 23 years he was with H.J. Heinz Company, also in Pittsburgh, where he held general manager posts in Heinz Frozen and Weight Watchers brands materials management, as well as in inventory control and logistics for Heinz North America.

Mr. Seidell holds Executive Supply Chain Leadership certification from the Massachusetts Institute of Technology (MIT). He earned a Bachelor of Science degree in business administration from Ferris State University in Big Rapids, MI, and his Masters degree in public administration from Carnegie Mellon University in Pittsburgh.