Looking to enhance its business operations, New Balance Athletic shoe Inc, one of the largest manufacturers of athletic footwear in the US, has gone live with the supply chain execution capabilities of Manhattan Associates' supply chain solutions.

Supply chain solutions provider Manhattan Associates says the footwear manufacturer has equipped itself with the enhanced capabilities provided by Manhattan Associates' Warehouse Management, Transportation Management, Performance Management and Slotting Optimization solutions.

Manhattan Associates says since deploying its solutions, the manufacturer has been able to reduce freight charges, eliminate back end processes, reduce labor costs and ensure in-house control to freight bill auditing and payment. With the analysis capabilities and scorecard functionality of Performance Management solution, the company says New Balance will also be able to gather data and compare long-term historical trends and key performance indicators.

Jeff Mitchell, Manhattan Associates' VP, said, "The combined capabilities of our Warehouse, Transportation and Performance Management solutions will help New Balance more quickly and easily synchronize and analyze many processes in its supply chain for optimized performance. Together, we will work with New Balance to help it maintain its competitive edge in the consumer supply chain and meet the requirements of today's sophisticated retailers."