Netflix, which I think now is the largest DVD rental service company in the world, has decided to choose a new executive to lead its supply chain organization.

Netflix recently hired Anna Lee as head of supply chain development and replication, a newly created post in which she will be a key company liaison with studios and disc manufacturers, Video Business reported.

Lee said she will be looking for best practices among the multiple replicators from which Netflix now receives discs. She also will play a role in Netflix's expansion of Blu-ray Disc rentals by focusing on technological development and manufacturing of the format and will oversee Netflix's replication of its own Red Envelope titles.

Before Sonopress, Lee was VP of video acquisition and new product development for Bertelsmann Direct Group and held jobs at Time Warner and Sony Music.