Michigan State University's Broad School of Business puts itself into the hub

Filed in archive Education on December 28, 2006

This year, Michigan State University's Broad School of Business could make it...Now Broad is in Business Week's top 30 list and Director of Admissions Jeff McNish thinks that reputation of the school for its supply chain focus has played an important role in this. He believes that Broad's supply chain education is unique !! Well, here is what he told Business Week's reporter:

A number of business schools specialize in supply-chain management. How's the Broad school unique?

First of all, we have a significant history in the area of supply-chain management. We were one of the first schools to teach the concept of physical distribution, which today is called logistics. Our faculty members are widely published and recognized for the work that they do.

We're also a school that teaches supply chain from an integrative supply-chain perspective, which means our students are being exposed, in a supply-chain area, to the three legs of supply chain: procurement or purchasing, manufacturing or operations, and logistics. And they study the integration of those three areas as part of our curriculum. That comprehensive exploration of all three includes not only what each of the three components is, but how they're integrated within an organization so that the organization can achieve results.