Michael Dell's hard task to bring Dell's supply chain back into life

Filed in archive Point of view on February 27, 2007

Do you know this guy? even if you haven't seen his picture, you definitely know his company: He is Michael Dell and once upon a time his company was an MBA example a pioneer supply chain. But recently Dell Computer has faced a lot of problems. Business Week puts it this way:

The hardware maker's once industry-leading "build-to-order" supply chain systems are now the norm, and it's fallen behind in design -- areas where competitors such as Apple and Sony excel. Customer service has deteriorated since it was outsourced to India so that customers can no longer rely on timely and informative service.

As a result of this issues, Michael Dell had to step into the field as a returning CEO to do a supply chain Turnaround. Hiring former CEO of Selectron and developing plans to move supply chain headquarters to Singapore are the early signs of his plan. But what do you think Dell should do in today's tough PC market to maintain its position? Do you really think that changing a senior executive matters?