In an age of intense competition, supply chain efficiency and adaptability are not just requirements for success. They are necessities for survival. This is especially true for India's emerging and promising retail market---Logistical challenges, constantly changing consumer tastes, evolution of retail formats, high cost and availability of real estate typify the growth characteristics of the market. Effective supply chain management holds the key to push breakthrough growth in a crowded marketplace and better customer responsiveness. But one important issue here is integration: INTEGRATION BETWEEN APPLICATIONS AND OPERATIONS
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