IBM today announced that Hannaford Brothers Company tapped the new IBM System z9 mainframe as the hub of its on-demand supply chain for more than 300 retail stores and five major distribution centers in the United States.

The 120-year old, multi-regional food retailer turned to IBM technology to help increase customer satisfaction, reduce costs of goods and improve the quality of service in its competitive market, marked by the emergence of huge superstores and declining margins.

Used to power 80% of Hannaford's overall business, the IBM System z9 helps enable Hannaford employees to access real-time data with handheld devices to enable better management of warehouse inventories, support buying forecasts and process stock orders direct from associates in the aisles.

Source: Marketwire