Management Dynamics, a leading provider of global trade management solutions, today announced that Hallmark Cards, Inc., the personal expression industry leader of greeting cards, implemented its Supply Chain Visibility and Event Management solution for hallmark's transportation and logistics operations. Hallmark is leveraging the global, multimode visibility solution to streamline purchase orders, inbound inventory, order fulfillment and trading partner performance - facilitating end-to-end collaboration across its supply chain network.

Based on a news release from Business Wire, Hallmark selected Management Dynamics' solution to establish a complete end-to-end source of order and shipment information to help manage their inbound supply chain. With multiple trading partners involved in each shipment and long lead-times from their manufacturing base in Asia, Hallmark's logistics team needed better tools to pinpoint in-transit delays and resolve issues before they impacted the demand plan. Now Hallmark can share critical order, shipment and inventory information with employees in purchasing, warehousing and inventory planning groups. And with the system's sophisticated scorecarding functionality, the Hallmark logistics team can easily measure and analyze the performance of their vendors and service providers.

Management Dynamics' comprehensive Supply Chain Visibility solution supports the key objectives of Hallmark's inbound transportation management program, including:

* One central location for tracking critical shipment information, providing visibility to inventory in-transit and speeding the flow of goods to distribution
* Event alerting capabilities that anticipate potential inventory receipt and fulfillment issues and prompt rapid resolution before they impact availability
* Accelerated fulfillment of "hot items" with the ability to track orders and expedite delivery
* Significant reduction in the number of service calls by automating proactive notification of shipments and establishing a one-stop resource for trading partners
* Real-time measurement and analysis of vendor and carrier performance using scorecards and ad-hoc reporting tools