Inovis, a leading provider of supply chain communication solutions, and FullTilt Solutions, Inc., a leading provider of enterprise Product Information Management (PIM) solutions, today announced a new Strategic partnership through which each organization will co-market integrated solutions for improved supply chain communication and Product Information Management.

For Inovis the FullTilt relationship expands the reach of its data pool, data synchronization platform and information management capabilities by adding FullTilt's PIM and Master Data Management (MDM) processes and expertise. With the relationship, FullTilt will be able to offer its rapidly growing base of enterprise customers access to Inovis' state-of-the-art Value-Added Network (VAN), software solutions and data synchronization services as a strategic extension of their solution portfolio.

Inovis focuses on delivering supply chain communication solutions that expedite the order-to-payment lifecycle. With the option to integrate Inovis' state-of-the-art network, industry-leading software and data synchronization services, FullTilt customers can gain greater value from existing investments they have made in automating the product introduction process before the order, throughout the supply chain and after fulfillment of the order.

"The capabilities of the Inovis portfolio extend our customers' investments through ongoing item synchronization and data exchange capabilities," said Tim Wallace, CEO of FullTilt. "Inovis' proven ability to support large-scale Product Information Management and supply chain communication processes creates increased value for our customers."

"The ability to extend key supplier processes is central to our customers' business requirements," said Sean Feeney, CEO of Inovis. "FullTilt brings years of experience in exceeding the Product Information Management needs of enterprises in our core automotive, consumer packaged goods manufacturing and retail industries, as well as the distributors to those verticals." The strategic partnership for Inovis and FullTilt will deliver increased capabilities to drive process improvements and streamlined supply chain communications. The integrated solutions will help businesses across key industry verticals to eliminate costly errors in the order-to-payment lifecycle through improved data management and synchronization.