Enhanced supply chains for lazy people

Filed in archive Point of view on April 11, 2006

Again I have to go shopping. For some people, it's a fun experience, for me IT'S NOT, specially buying food, tissue, razor blade, etc.

Well, companies have to do something about this, because there are always lazy people who want to receive their goods easier. It would be good if the food provider company could have inventory record of my refrigerator and send me my stuff automatically to my apartment.

I remember Peapod did something near to this idea by putting small refrigerator outside houses and shipping vegetables directly to customers' houses even if they were not home on that time. The new program was not successful because of the cost efficiency issues.

But I'm looking forward to seeing how companies overcome these challenges by innovation and increasing IT usage. I believe that such things will happen, maybe 10 years from now and the feeling already has made me happy: Personal supply chains tailored for lazy people!