Leading senior executives from Best Buy and Circuit City have been named keynote speakers at the recently announced Consumer Electronics Supply Chain Academy (CESCA), which is taking place at the International CES, the world's largest consumer technology trade show, January 10-11, 2007 in Las Vegas Nevada.

Dealerscope reported that Bob Willett, CEO, Best Buy International and CIO, Best Buy and Ronald G. Cuthbertson, Senior Vice President, Supply Chain and Inventory Management, Circuit City will lead the day-and-one-half conference in providing insights into ways to maximize efficiencies in the manufacturing, delivery and retailing of consumer technology products.

Best Buy's Robert Willett: RFID will change the customer experience

As CEO of Best Buy International & CIO of Best Buy, Robert Willett overseas supply chain operations for the nation's largest retailer of consumer electronics. Willett said he plans to focus his CESCA keynote address on how a robust supply chain needs to be customer focused across all contact points with the customer. "It starts and ends with the customer," said Willett of Best Buy's strategy to maximize the customer experience efficiently.

Speaker Bio: Ronald Cuthbertson, SVP, Circuit City

Ronald Cuthbertson joined Circuit City in 2005 as senior vice president, supply chain and inventory management. Before joining the company, he was president and chief executive officer of Southport Consulting, Inc., a technology consulting company. Prior to his role at Southport Consulting, he was employed at Best Buy Co., Inc. from 1999 to 2004 and served in numerous roles including enterprise vice president, with concurrent roles of vice president Best Buy International and vice president global sourcing, and executive vice president, merchandising, marketing and supply chain at Best Buy Canada Ltd. Mr. Cuthbertson also served in various positions at sears canada Inc., a division of Sears, Roebuck & Co., a retailer of home merchandise, apparel and automotive products and related services, from 1979 to 1998.