According to Using RFID, AIM Global, the professional association recognized as the worldwide authority on automatic identification and mobility, has announced the launch of a Public Television-produced video entitled Spotlight On: RFID Technology. The video is the culmination of a year-long project sponsored by AIM Global members Feig Electronic, Intermec Technologies, Markem Corporation, PSC Inc., and Symbol Technologies, and produced by Public Television film entertainment company Trivue Entertainment. The ongoing Spotlight On series comprises short educational programs that have been broadcast in the US on Public Television for more than 17 years. The six-minute video was produced with public viewers in mind, as a way to educate them about what RFID technology is and to illustrate some of the ways it's being used in day-to-day life. According to Dan Mullen, president for AIM Global, "We see this video as another chance to educate the general public about a misunderstood and often maligned technology." The video has also been made available online and you can visit it here.